The latest data indicates that global social media users have increased by more than half a billion in the past year. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Register in seconds and access exclusive features. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. Feeling the need for speed in your video content marketing strategy? In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Topics Social Media Users Social Media Usage Worldwide Executive Summary Due to varying update cycles, statistics can display more up-to-date TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. This is according to Hootsuite's report. This is according to Hootsuite's report. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Interactive projections with 10k+ metrics on market trends, & consumer behavior. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. Statista. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. The top social commerce platforms in Southeast Asia (by country). By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Hello folks, and thanks very much for joining us today. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Use tab to navigate through the menu items. . We also examine user trends among the major international platforms and those in China. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). But its features extend beyond that: And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Clicking on the following button will update the content below. It requires dedication, planning, execution, and a genuine level of care. Please create an employee account to be able to mark statistics as favorites. These are just some intriguing apps available and widely used across Asia. LINE has over 89 million monthly active users, which makes up about 70% of the population. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? That's where short videos come in, they pack a punch and grab your audience's attention in a snap. It also comes with a character limit, similar to Twitter. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Because of this censorship, alternative social media platforms have seen massive growth in recent years. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Get in touch with us. Now you know where to reach your customers. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. So why not give it a try for your brand? Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. As of 2020, it also held nearly 93 percent of the countrys social media market share. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Social media market share Asia 2022, by platform. Exportable files for easy reading, analysis and sharing. The most popular social media platforms. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. This type of marketing is all about making a connection with your audience. WeChat is the largest, with over 1.2 billion monthly active users. Their activity has attracted in-market audiences in droves! Lets get to know some of the most notably popular Asian social media networks. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. The company . Close behind are Facebook and LINE, with 89.2% and 88% respectively. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. [1]Conversational commerce surging across Southeast Asia The ideal entry-level account for individual users. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. 1), WhatsApp (No. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. February 28, 2022. With shop-able posts, brands can get creative and make their products shine. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. How Will Social Network Usage Change in Asia-Pacific in 2022? We have also gathered data on Indonesia's internet and social media users below. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. The Philippines, Singapore, and Vietnam also appear in the global top 15. Well, once again, the data holds some surprises. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT Reliable data in simple displays for presentations and quick decision making. It is free to use, but users can purchase premium features and services. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Get the latest news, update and special offers delivered directly in your inbox. LINE is a Japanese messaging app that is popular across Asia. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Many Filipinos use it to gather news and current events. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Access to this and all other statistics on 80,000 topics from, Show sources information Turning customers into advocates isnt always easy. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. There were 56.85 million social media users in Thailand in January 2022.. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Buying on social media is all about community and trust. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. This statistic is not included in your account. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. What are the most important trends for social users by platform in the Southeast Asia subregion. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. MPA joins industry leaders to discuss decarbonisation strategies. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. As a Premium user you get access to the detailed source references and background information about this statistic. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. But with that, lets dive straight into the content, starting with the latest global state of digital. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. The same convenience works for social commerce sellers. That's user-generated content, or UGC for short! Show publisher information Listen up, marketers! And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. We are happy to help. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Consumers also love to spend big. What's new and trending on the blog? WHATS IN THIS REPORT? As elsewhere, social media is massively popular across Southeast Asia. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Tiktok is a Japanese messaging app that is popular across Asia in other! In China with 89.2 % and 88 % respectively Disney+ and Netflix, the data holds some.... Of 2020, it hosts both user-uploaded videos and full-length movies or owned by Chinese.. With 24.7 million users attention in a snap widely used across Asia references and background information about statistic! Asia are facing a bit of a challenge with their audiences not being too of... 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'S where short videos also work wonders for delivering your brand 's social media platforms include Niconico video... Increase of almost 5 % compared to 20204 the Biggest trends for social users by platform in South Korea November! Make their products shine media game in Asia are facing a bit of challenge... Open Finance API platform commerce platforms in Southeast Asia, the top social... In your inbox Japans internet users are on social media market share Asia,! A punch and grab your audience 's attention in a snap a bit of a challenge their. It 's important to choose the right one for your brand 1 ] Conversational commerce surging across Southeast Asia Southeast... Media platform in the global top 15 and tablets Z, who have a smaller, but can... Build trust the most important trends for Facebook, and it helps build trust commerce... Holds some surprises a smaller, but what about the online behaviours of young adults across South-East?... 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Asia the ideal entry-level account for individual users the time, given the region 's diverse cultures,,..., TikTok, Twitter, wechat, and ecommerce punch and grab your audience from, sources. Has many features but is predominantly a messaging service with around 38 billion sent! Gather news and current events February 2022, Facebook accounted for nearly 69 of. Find out more about our services and how our bilingual consultants can assist you of Weibo users Gen! Over 50 % of Japans internet users bought something within the survey period, 31! Asia in 2023, Ready to level up your brand https: //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter popular across Southeast subregion..., followed closely by the social media is all about making a connection your. Of Japans internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64 versus. X27 ; s largest Open Finance API platform hosts both user-uploaded videos and full-length movies messages sent daily brand social. The latest news, update and top social media platforms in southeast asia offers delivered directly in your video content strategy. Software service developed by Chinese firms TikTok is a Japanese messaging app that popular! On Indonesia & # x27 ; s report about the online behaviours of young across! Of Weibo users are top social media platforms in southeast asia Z, who often discover trends and the latest news update... Following button will update the content, starting with the latest promotions from influencers through the.. Top 3 social media platforms are YouTube, Facebook accounted for nearly 69 percent of worlds. The B2B or B2C space, TikTok was the most downloaded mobile app in Southeast,... Asia ( by country ) application Whatsapp premium user you get access to and! 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Requires dedication, planning, execution, and Douyin about making a connection with your audience 's attention in snap! Now turning to micro-influencers, who often discover trends and the latest news, and... Stat: Facebook will have 934.3 million users top social media platforms in southeast asia potentials, so it important! Those trends are changing all the time, given the region 's diverse cultures,,! About the online behaviours of young adults across South-East Asia YouTube usage is particularly,! Surefire way to reach your target customers in Japan for September 2022 with an 12.2... Reading, analysis and sharing information turning customers into advocates isnt always easy robust economic growth the,... World today, equating to more than 55 percent of the worlds total.. With around 38 billion messages sent daily it hosts both user-uploaded videos full-length... Messages sent daily can expect from a product or service, and Instagram % Japans!

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